Autoclaves for Laboratory Sterilisation & Composites. The Rodwell Autoclave Company are well renowned, throughout their sector, for providing reliable, quality-assured and durable Autoclaves to a large number of multinational companies. In 2016/17, I helped Rodwell Engineering Group with a brand redesign with a view to moving the company forward and building on past success. The new brand style is created to bring the current brand up-to-date without losing any of the 72 years of heritage. With the new logo design it was very important to retain something of the old brand, I incorporated the original font and an oval graphic, but presented it in a modern/contemporary style. I incorporated the logo across all branded items including the company stationary, also including the use of the 'swoosh' graphic element, which we added as part of the brand design. Rodwell were very keen for me to develop a set of brand guidelines or design bible, this they could then use when producing all their new marketing materials in-house.
"Working with Mike was laid back and straight forward. There was no corporate nonsense which we’d encountered elsewhere and he was totally flexible with scale and workability. He helped us identify key areas to look at without going over the top, and his visuals were traditional and easy for everyone to digest. I would highly recommend working with Mike, as we got a fantastic brand overhaul and it was done without breaking the bank"
Sales Director, The Rodwell Autoclave Company.