The International Consensus Conference for Advanced Breast Cancer (ABC) has established itself as a major international breast cancer conference. Its primary aim is the development of international consensus guidelines for the management of ABC patients. touchIME approached me to help with the creation of the symposium materials, they were looking for me to provide designs that would really help to make the marketing materials stand out in a crowded conference centre. The items I designed included an email, agenda banner, social media files, delegate bag insert, lectern panel, stage banner, top table panel, URL flyer and an evaluation form, plus an advert on Linkedin and other social media platforms.